SWISSGEAR had decades of product innovation and a globally recognized name — but their social presence wasn’t closing the gap between brand awareness and community. Modern travelers weren’t connecting with them online, not because the product wasn’t there, but because the story wasn’t being told in a way that reached them. They needed to show up in the digital spaces where their audience actually lived.
We developed a full social media content strategy grounded in the brand’s strengths — travel, adventure, and the kind of reliability that earns loyalty over time. Content was built around campaigns that could be executed at scale by their internal team, not plans that required outside resources every step of the way. We introduced promotional campaigns and influencer partnerships with creators whose audiences mapped to SWISSGEAR’s target traveler. Photography and video were developed to move the visual identity beyond product shots and into lifestyle territory.
The engagement produced six measurable outcomes across the partnership period — audience growth, revenue impact, and brand placement in national media.
- Instagram grew 30% in eight months
- Facebook grew 25% in six months
- Facebook Ads led to a 20% increase in sales
- 30,000+ new monthly visitors to site, sustained
- Established partnerships with social media influencers in the travel space
- Product placements secured on Good Morning America and the Netflix film Naked (Marlon Wayans)
