Backpacks.com had strong products and a recognizable name in the accessories space, but their social presence wasn’t converting. They needed a content strategy and advertising program that could turn awareness into traffic and traffic into sales — while building the kind of community that kept customers coming back.
We built a full social media content strategy and advertising program anchored around the brand’s core customer — the style-conscious buyer looking for everyday bags that worked as hard as they did. Campaigns were built to scale, with influencer partnerships selected for audience quality rather than follower count. Facebook advertising was structured to move people from awareness through to purchase, with creative and targeting optimized in-flight based on performance data.
Five measurable outcomes across the engagement — audience growth, direct revenue impact, and sustained traffic gains.
- Instagram grew 40% in six months
- Facebook grew 35% in six months
- Facebook Ads led to a 30% increase in sales
- 70,000+ new monthly visitors to site, sustained
- Established partnerships with social media influencers in the accessories space
