Marketing Leadership Retainer (Fractional CMO)
Senior marketing leadership, without the full-time overhead.
Fractional CMO retainer — strategy, execution oversight, and performance management at a fraction of full-time cost.
Strategy + Execution Oversight + Performance Management
- Strategy — quarterly marketing roadmap
- Channel mix optimization and budget allocation
- Campaign strategy and creative direction
- ICP refinement and messaging updates
- Execution Oversight — vendor and contractor management
- Quality control on all deliverables
- Campaign launch coordination
- Weekly or bi-weekly strategy calls
- Email and Slack access for priority questions
- Performance Management — monthly metrics review and attribution analysis
- A/B testing strategy
- ROI reporting tied to revenue
- Board-level reporting summaries (Executive tier)
Common questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your business on a part-time, contracted basis. You get C-suite marketing strategy and leadership without hiring a full-time executive.
How is this different from hiring a marketing agency?
Agencies execute tactics. A fractional CMO sets the strategy — what to build, why, how to measure it — and then manages execution, vendors, and reporting. A fractional CMO thinks like a business owner and is accountable to revenue outcomes.
What's the minimum commitment and why?
Six months. Month 1 is audit and priorities, months 2–3 are implementation and early optimization, and months 4–6 are where the system has enough signal to improve. Anything shorter doesn't give the work time to produce durable results.
Do you work with our existing vendors and team?
Yes. Part of the value is that you don't have to replace what's working. We audit your vendors, keep the good ones, replace what isn't performing, and manage all the relationships on your behalf.
What if we need more hours in a given month?
Additional hours are available on request and billed in the month they're used. We'll always flag if scope is growing before adding hours.
Ready to add a CMO
to your team?
Book a discovery call. We'll walk through the right engagement for your current stage and what the first three months would look like.
Book a Discovery Call