Broward College needed an enrollment campaign that could work across multiple channels simultaneously — not a social media campaign or a TV spot, but a campaign concept strong enough to translate across commercials, billboards, radio, and digital without losing its clarity or impact at each stop. The institution also needed content that wouldn’t age out after a single cycle — something that could be used year over year with minimal updates.
We developed a campaign concept built around a student-centered message — one that made enrollment feel like a personal decision rather than an institutional ask. The creative was designed from the start for multi-format execution: a single idea strong enough to become a TV commercial, hold its own on a billboard, and translate to radio without requiring a different strategy for each medium. Social content was developed around the same platform, giving the campaign an ongoing digital presence that extended its reach beyond paid media windows.
The campaign delivered enrollment impact and a content system designed to outlast a single admissions cycle.
- Enrollment uptick following campaign launch
- Evergreen campaign architecture designed for multi-cycle use
- Campaign concept executed across TV commercials, billboards, and radio
- Social content package developed for ongoing multi-channel use
