Partner Marketing Infrastructure
Your vendors already budgeted for your next campaign. We build the program that captures it.
Your technology partners — Cisco, Microsoft, Palo Alto, Nutanix, and others — set aside market development funds specifically to co-fund your marketing. Most of it goes unclaimed because there's no program in place to plan, execute, and document qualifying activities. We build that program: the strategy, the campaign architecture, and the operational infrastructure to capture every available program opportunity, every cycle.
The Package Model
Each engagement is structured as a discrete, MDF-eligible activity unit — with defined deliverables, vendor activity category, and a documentation package formatted for portal submission. Every package builds the co-marketing execution history required for official vendor designation programs.
Partner Marketing Foundation
MDF: MARKET DEVELOPMENT / PARTNER RECRUITMENT
Partner audit and prioritization, MDF strategy and annual roadmap, co-marketing campaign architecture, partner portal setup and governance, QBR reporting templates, ROI tracking dashboard. The operational infrastructure that makes every subsequent package more effective and fully reimbursable. Most clients use this foundation to make their first MDF submission cleaner, faster, and easier to approve.
ICP Target List Development
MDF: DEMAND GENERATION / LEAD DEVELOPMENT
Verified prospect list (500–1,000 contacts), segmented by company size, vertical, tech stack, and buying stage. Delivered in CRM-ready format (HubSpot/Salesforce compatible). MDF documentation package included.
Co-Branded Content Pack
MDF: CONTENT MARKETING / BRAND AWARENESS
3 co-branded blog articles (800–1,200 words, SEO-structured, partner-approved), distribution recommendations, and MDF documentation package.
Campaign Bundle
MDF: DIGITAL CONTENT / BRAND AWARENESS
1 explainer video (90–120 seconds, fully produced), 1 co-branded infographic — both partner-approved. MDF documentation package included.
Thought Leadership Asset
MDF: CONTENT MARKETING / DEMAND GENERATION
1 eBook or whitepaper (8–12 pages, fully designed and co-branded), gated landing page copy, and MDF documentation package.
LinkedIn Partner Campaign
MDF: DIGITAL ADVERTISING / DEMAND GENERATION
Campaign strategy, 3–5 ad creatives, audience targeting configuration, 30-day campaign management, performance report. Campaign launch requirements documented in scope.
Joint Webinar / Virtual Event
MDF: EVENTS / DEMAND GENERATION
Event concept and run-of-show, registration landing page, promotional email sequence (3 emails), co-branded slide deck, post-event follow-up automation, performance recap.
Vendor Submission Package
Every engagement includes an activity summary document, deliverables log, spend verification, and MDF submission checklist formatted for major vendor portals — Cisco, Microsoft, Palo Alto Networks, Nutanix, and similar programs.
Ongoing management available after discovery for active partner programs
Partner program infrastructure.
MDF reimbursement readiness.
The program is designed to turn partner marketing into a documented, reimbursable growth channel — plus the pipeline value of co-branded campaigns that share execution with your partners.
Common questions
What is MDF (Market Development Funds)?
MDF is money your technology or channel partners set aside specifically to fund co-marketing activities with partners like you. Most businesses never fully utilize these funds because they don't have a program in place to plan, execute, and document qualifying activities. We build that program.
Which packages qualify for MDF reimbursement?
All seven packages map to MDF activity categories recognized by major technology vendor programs. Each package includes a documentation bundle formatted for portal submission, so the reimbursement case is built into every engagement — not an afterthought.
What types of businesses benefit from partner marketing?
IT/MSP companies with OEM relationships (Cisco, Microsoft, Palo Alto, etc.), SaaS businesses with integration partners, professional services firms with referral ecosystems, and any business already investing meaningfully in partner marketing activities.
What's the typical ROI on this engagement?
The program is designed to unlock meaningful MDF reimbursements and create pipeline value through co-branded campaigns that share execution with your partners.
Do we need Package 01 (Foundation) before running campaign packages?
Yes. Package 01 builds the operational infrastructure — the partner audit, MDF strategy, and portal setup that make every subsequent package more effective and reimbursable. It's the required foundation before campaign-level packages are deployed at scale.
Ready to stop leaving
MDF on the table?
Book a discovery call. We'll review your current partner relationships and show you exactly what's available to capture.
Book a Discovery Call